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Your-Guide-to-Summer-Beauty-Trends-2018 The Beauty Store

Your Guide to Summer Beauty Trends 2018

Hot off the runway, we’re giving you the low down on this year’s summer beauty trends. Taken straight from the catwalks of London, Paris, New York and Milan, these are the hot new trends taking the world by storm. From bold new twists on old classics to glittering statement features, here we’ve picked out our favourite looks and the best beauty buys to add to your wish list.

Glitter Queen

Glitter has been around the catwalks for some time now, but this year it’s bigger, it’s bolder, it’s better. Make-up artists across the globe are putting down the precision brushes and going all-out sparkle. Glittery eyeshadows were on show along the Topshop catwalks, while jewels and rhinestones dazzled at Givenchy. To recreate this look, choose a feature (lips, eyes, *eyebrows*) and turn it to a stunning statement piece with sparkle and shine.

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The Effortless Dewy Skin

Of course perfect skin has been the foundation of every runway makeup look since runway modelling began, but this time the emphasis has been placed on the effortless beauty. We’re talking a hydrated, lit-from-within, perfectly dewy glow. With this look, prepping with the right skincare is essential, but be sure to complete the ensemble with a primer and setting spray.

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Cherry Red Lips Reborn

This summer’s lip trend is the classic red lip reinvented. It was particularly given a fresh new twist at Badgley Mischka, while Dolce & Gabbana flaunted cherry pop shades, and Max Mara opted for the pillarbox red on this years runways. Pair with barely-there eye make up for a sultry yet sophisticated look.

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Blush is Back

It was out with contouring and in with the blush backstage at fashion week this year. The blushing beauties at Chanel were perfectly highlighted in daring red hues, whilst Valentino employed a more subtle, shimmering baby pink. Apply a light dab to the apples of the cheek for an everyday look or be bold and pair with eyeshadow, perfect for those hot summer evenings.

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Mermaid vibes and bright eyes

Summer’s all about the bold, bright and beautiful, so we’re only too happy to see the dazzling, electric-pop eyeshadow trend hit the runways. We’re taking inspo from the epitome of summer, so start thinking juicy fruit and turquoise waters.  Be daring with your choices and pick the palettes with energetic oranges and pinks to vibrant blues and striking greens.

Get the look:

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