Founded in 1999 by Toni Ko, NYX Cosmetics was created with the intention of bridging the gap between professional make up brands and inexpensive, mass produced brands of a poorer quality.

Toni Ko succeeded in producing a high quality yet affordable range of beauty products that first gained popularity with professional make up artists through exhibiting at trade shows.

Due to this success, the brand was acquired by L’Oreal in 2014, but the company continues to operate out of their headquarters in LA making sure they’re at the centre of trend progression in Hollywood’s professional makeup industry.

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