The perfume company was established in Spain in the early 1930’s by a former executive of Spanish perfume house Myrurgia, Javier Serra, he then relocated to Paris. The name Dana derives from Danae, the mother of Perseus in Greek Mythology. Danae was strong symbol for female beauty, which the company wanted to channel into their brand.
Dana’s first debut named Tabu is an oriental perfume for women, the nose behind it was prominent perfumer Jean Carles. The fragrance has remained a best-seller and is now a classic in their collection. Dana launched a number of notable classic fragrances between the 1930s and 1950s, including men’s scents Canoe and English Leather and women’s scent Ambush.
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