Wella is a global leader in the haircare industry which was founded in the 1880s by a German hairdresser. Proclaimed as the innovators of the hair industry, they have won multiple awards in the behindthechair.com 2016 Stylist Choice Awards including; Favourite Overall Professional Products Company, Favourite Lightener for Foil Highlights, and Favourite Lightener for Balayage and Hand-Painted Highlights.
Initially the company began with selling wigs, but as these started to drop in trend in the late 1920s, they ventured into permanent wave products, hair dryers and portable perming devices. Gradually expanding their product range, they are now known for their professional style at-home haircare and colouring range. With over 130 years of experience in the haircare sector, they offer products crafted with expert knowledge and research, delivering trustworthy and highly-effective products that will transform your hair. With a wide range of product they cater for everyone’s hair type.
Check out our range of Wella at wonderfully discounted prices at The Beauty Store. Save up to 60% off on RRP on our website.