So…? Fragrance is the #1 best-selling self-select fragrance brand in the UK.
So…? is for the babe who is always up for a pamper night, has too much Instagram screen time, is internet savvy, loves fashion, is make-up obsessed, and adores newness! That being said, So…? is inclusive of all, with affordable prices across many ranges. Whether you’re the boardroom boss babe, looking for a holiday handbag essential, or a floral Sunday mood – So…? has scents for every occasion!
Indulges your senses and make heads turn your way with these fabulous new scents.