Sean John

Sean John was founded in 1988 by American popstar, Sean “P. Diddy” Comb. A multi-award winning music icon who ventured into the luxurious fashion world after finding success in the music and film industry. The company offers various products from its wide category selection including Tailored Suits, Outerwear, Hats, Watches, Eyewear, Fragrance, Loungewear and Bedding.

He was inspired to establish his fashion business by his desire to create clothing that combined two juxtaposing styles; menswear and streetwear. The Council of Fashion Designers of American proclaimed Diddy as the Menswear Designer of the Year, portraying how his passion and vision led to the success of the brand. When he decided to extend his lines into fragrances, he won a prestigious Fifi Award for his perfume Unforgivable and later I Am King.

Check out some of his best-sellers, such as Sean John 3am, a vibrant and dynamic fragrance. It exudes a sensual freshness with notes of mandarin and bergamot on a base of cold leather and smoky suede. A true manifestation of unstoppable strength and raw irresistibility.

Explore our selection of Sean John at wonderfully discounted prices at The Beauty Store. Find your new favourite fragrance to add to your collection.