Founded in 1986, Arhus, Denmark IdHAIR has grown quickly and become recognised as a trustworthy, dynamic and forward thinking company. After the amazing success of IdHAIR wax now selling over 1.000.000 pots per year it was time for further growth and expansion.

This started with ownership of a research and manufacturing facility in Sweden allowing the combination of industry experts the company now employ, along with a chemist to produce and develop exciting products for the hair care market.

The brand is now in over +30 markets around the world and new are opening all the time. The mission is to become the best partner for hairdressers around the world. Their motto: Innovation, commitment, cooperation and education.