Benefit take a more playful and enjoyable approach to makeup application, when the twin sisters and founders first established the brand in 1976 they set it up with a free spirited vision of beauty. They empower individuals to feel-good, as well as look-good and want to help women feel confident and strong. They convey their beliefs through their high-quality products, using quirky names and colourful packaging, bringing out the enjoyable side of makeup.

They offer a huge range of high-end cosmetics including their best-selling eyebrow range.
Create flawless and effortless makeup looks using their expertly designed formulas with over 40 years of experience within the beauty industry.

Shop our range of some of the most iconic beauty staples from Benefit at The Beauty Store and save up to 60% off RRP.